Thursday, 14 February 2013

Web Publishing - Week 03

This weeks lectures delved deeper into intellectual properties. We discussed patents, trademarks and trade secrets.
Patents: A patent is a set of exclusive rights granted to an inventor by the government. In exchange the government is granted full disclosure of his/her invention.
Trademarks: A trademark can be a logo, word, phrase, character, smell or sound that's used by a business to allow customers to identify products that originate from that business.

Trade Secrets: Trade secrets are secret recipes, techniques or technologies that companies use in the manufacturing of their product, e.g. Coca Cola's secret recipe. Protection for secrets doesn't expire but they don't offer any protection against reverse engineering.

We also discussed combining the creative works of others with your own work to create something new and whether or not this can be seen as fair use. In class we listened to various songs that sampled other songs and we discussed in each case whether or not it was justified. We were also asked to pick a song that samples other songs and to give our opinion on whether or not we think it's fair use.
I chose "The Sounds of Science" by Beastie Boys from their second album Paul's Boutique. This song, and the album from which it originates, is made up almost entirely of samples.

Songs that are sampled in The Sounds of Science:
"Don't Sniff Coke" - Pato Banton
"My Philosophy" - Boogie Down Productions
"Get Up, Get Into It, Get Involved" - James Brown
"Back in the U.S.S.R - The Beatles
"The End" - The Beatles
"Sgt. Peppers Lonely Hearts Club Band " - The Beatles
"Sgt. Peppers Lonely Hearts Club Band (reprise)" - The Beatles
"When I'm 64" - The Beatles
"Walk From Regio's" - Isaac Hayes

I think the use of sampling is justified in this song as it uses so much that it ends up being an entirely new piece of art. This song is also in a different genre to all the samples. The major use of sampling in Paul's Boutique was what defined it from other albums in the day as it used so much iconic and easily recognisable music that it was part of it's charm. It's like a celebration of all the music that influenced the Beastie Boys.

For Thursday's lab we had to leave a constructive comment on the blogs of the next 10 students after us. We also formed groups for Assignment 3, in which we must take part in the Google Online Marketing Challenge. It should prove to be interesting as we'll be running an online advertising campaign for a business or non-profit organisation.

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