Thursday, 21 March 2013

Web Publishing - Week 08

This week was quite similar to last in terms of Web Publishing. In the lectures we looked at GIF, JPEG and PNG image formats and how they are stored. Things were quite easy to understand at first but started to get more complex as we moved onto JPEG and PNG. The general gist of how they're stored is easy enough to get to grips with but all the maths and stuff that goes on in the background is somewhat mind-boggling.

In the labs we continued work on the Google Online Marketing Challenge. We focused on getting the pre-campaign report finished. I find it to be quite a tricky piece to write as the business jargon can sometimes be overwhelming. I feel that business students would have a far better shot at this challenge.

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